Monday, April 19, 2010

Privacy & Confidentiality


Each time we surf on the internet, we are dealing with the Privacy & Confidentiality issues. Sometime we may or may not have control of the information flow. However it is very hard to keep privacy and confidentiality in this 21st century media world. Individual may not realize how valuable their information is, or how much is at stake if privacy is lost. Information about individuals is extremely valuable both in the private and public sector because these companies gather your personal data, your interests, to generate profit. One of the way they collect your personal information is from the social networking sites such as Facebook, MySpace, YouTube and so on that we use every day and sell it to the marketing companies or advisers and that’s how we see those ads when we surf the social networking sites which is most suitable ads to the target audiences.

Also it is very important what you post, write, upload pictures on your social networking sites because when you apply for the new job, a lot of companies does background check for their future employers and they can access all your information you have on the internet. You might end up losing that job and there is nothing you can do about it because if inappropriate information.

Most social networking sites that we use these days gives you options to control the privacy by going privacy settings but we do not care and just ignore it. It is important not to write personal information such as phone number, SSN, DOB, and address on social networking sites because a hackers, sexual predators, and strangers can easily access your information and can use it in harmful way.

Protecting the personal privacy is not easy and is not likely to get easier. It is something you cannot avoid unless you stop using new media which is impossible because this is a 21st century, a New Media world.


Source:
http://www.nightcruiser.com.au/wa/perth/privacy1.jpg

2 comments:

  1. I am not sure why the ad industry is even so lucrative. Seems like companies pay so much for advertising, when it has become so annoying. I don't even pay attention to ads anymore. Of course that makes me a hypocrite since I am trying to build a viewer base on youtube so I can too profit off of the ads.

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  2. I totally agree that it impacts our whole lives. I mean look at social networking sties. That's basically our whole life squeezed into a couple of pages for the world to see.

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